Linkedin Ads for a B2B SaaS

Project Description:

We partnered with OneShot.ai, a leading B2B SaaS startup, to supercharge their LinkedIn advertising efforts. The goal was clear: to drive conversions, responses, and engagement across every GTM channel using the power of AI. Our approach was both strategic and hands-on, delivering results that exceeded industry benchmarks.

Our Process:

In-Depth ICP Research:

We started by collaborating closely with the OneShot.ai team to conduct comprehensive Ideal Customer Profile (ICP) research. This foundational step involved analyzing customer data and market trends to build precise buyer personas.

Persona Development:

Based on our research, we crafted multiple detailed personas, each representing a key segment of OneShot.ai’s target audience. These personas guided every aspect of the campaign, ensuring that each ad resonated with its intended audience.

Campaign Setup and A/B Testing:

We meticulously set up over 300 LinkedIn ad campaigns, each with varying copy, graphics, and targeting parameters. Our A/B testing framework allowed us to experiment with different combinations, rapidly identifying the most effective strategies. This iterative approach enabled us to optimize campaigns continuously, driving up engagement rates.

Creative Design and Copywriting:

Our team designed all graphics from scratch, ensuring they aligned perfectly with the brand’s visual identity while standing out in the LinkedIn feed. We also crafted compelling ad copy—including in-image text, ad titles, and descriptions—designed to capture attention and drive action.

Performance Metrics:

The results spoke for themselves. Our retargeting campaigns averaged a 2% CTR, while cold campaigns achieved an impressive 0.89% CTR. These figures are significantly higher than industry averages, particularly for B2B SaaS products. The majority of our campaigns focused on the middle and bottom of the funnel (MoFu and BoFu), with a strong "Book a demo" call to action, directly contributing to OneShot.ai’s sales pipeline.